Privacy Policy

1. Information We Collect

1.1 Information You Provide Directly

• Contact Forms: Name, email address, and message content when you contact us
• Measurement Data: Body measurements entered into our measurement tools (stored locally on your device)
• Newsletter Subscriptions: Email address if you opt to receive updates
• User Preferences: Size unit preferences (cm/inches), gender selection for calculations

1.2 Information Collected Automatically

• Usage Data: Pages visited, time spent on site, clicks, and interactions with our tools
• Device Information: Browser type, operating system, screen resolution, device type
• Location Data: General location based on IP address (country/region level only)
• Cookies and Tracking: Session cookies, analytics cookies, and advertising cookies

1.3 Third-Party Information

• Analytics: Google Analytics data for understanding user behavior
• Advertising: Google AdSense for displaying relevant advertisements

2. How We Use Your Information

2.1 Primary Uses

• Service Provision: Providing accurate size calculations and recommendations
• Tool Functionality: Saving measurement preferences and calculation history
• Customer Support: Responding to inquiries, feedback, and support requests
• Service Improvement: Analyzing usage patterns to enhance our tools and content

2.2 Secondary Uses

• Marketing: Sending newsletter updates (only with explicit consent)
• Analytics: Understanding user demographics and behavior for service optimization
• Advertising: Displaying relevant ads to support our free service
• Legal Compliance: Meeting legal obligations and protecting our rights

3. Information Sharing and Disclosure

3.1 We Do NOT Sell Your Information

We do not sell, rent, or trade your personal information to third parties for their marketing purposes.

3.2 Limited Sharing

We may share your information only in the following circumstances:

• Service Providers: With trusted partners who help us operate our website (hosting, analytics, advertising)
• Legal Requirements: When required by law, court order, or to protect our rights
• Business Transfer: In connection with a merger, acquisition, or asset sale
• With Consent: When you explicitly consent to sharing

3.3 Third-Party Services

• Google Analytics: For website traffic analysis and user behavior insights
• Google AdSense: For displaying advertisements relevant to our content
• CDN Services: For faster content delivery and improved performance

4. Data Storage and Security

4.1 Local Storage

Your measurement data is primarily stored locally on your device using browser local storage. This means:

• Your measurements stay on your device
• We don't have access to your personal measurement data
• You can clear this data anytime through your browser settings

4.2 Server Storage

Information stored on our servers includes:

• Contact form submissions (encrypted and secured)
• Analytics data (anonymized)
• Website usage logs (retained for 90 days)

4.3 Security Measures

• SSL encryption for all data transmission
• Regular security updates and monitoring
• Access controls and authentication for our systems
• Data backup and recovery procedures

5. Cookies and Tracking Technologies

5.1 Types of Cookies We Use

5.2 Managing Cookies

You can control cookies through your browser settings:

• Accept or reject cookies
• Delete existing cookies
• Set preferences for future cookies

Note: Disabling cookies may affect some website functionality.

6. Your Rights and Choices

6.1 Access and Control

• Access: Request information about data we have about you
• Correction: Update or correct your personal information
• Deletion: Request deletion of your personal data
• Portability: Request a copy of your data in a portable format

6.2 Marketing Communications

• Opt-out of newsletters anytime using the unsubscribe link
• Contact us to remove your email from all communications

6.3 Advertising Preferences

• Opt-out of personalized ads through Google Ad Settings
• Use browser privacy settings to limit tracking
• Install ad blockers (though this affects our ability to provide free services)

7. Children's Privacy

Our service is not directed to children under 13 years of age. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us to have this information removed.

8. International Data Transfers

Your information may be processed and stored in countries other than your own. We ensure appropriate safeguards are in place when transferring data internationally, including:

• Adherence to international data protection frameworks
• Contractual protections with service providers
• Compliance with applicable data protection laws

9. Data Retention

We retain your information for different periods depending on the type:

• Contact Forms: 3 years or until you request deletion
• Analytics Data: 26 months (Google Analytics default)
• Server Logs: 90 days for security and troubleshooting
• Marketing Data: Until you unsubscribe or request deletion

10. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. We will:

• Post the updated policy on this page
• Update the "Last Updated" date
• Notify users of significant changes via email or site notice
• Maintain previous versions for reference

11. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: